Electronic Furby: ADVISORY/International Council of Shopping Centers and Select National Retailers to Cast Their Forecasts for the 1999 Holiday Season

Friday November 19, 1:23 pm Eastern Time

Company Press Release

ADVISORY/International Council of Shopping Centers and Select National Retailers to Cast Their Forecasts for the 1999 Holiday Season

Media Welcome to Spend the Day After Thanksgiving at Newport Centre Mall to Speak With Industry Experts, Preview Hot Holiday Gift Items and Capture Photos of Holiday Crowds

(BUSINESS WIRE)-- WHAT: On Friday, Nov. 26, Newport Centre Mall will be offering

you an opportunity to interview national retailers and

industry executives on holiday sales and hot gift items for

the 1999 Holiday Season. Also, interview the first

shoppers of the season, see hot gift/product demonstrations

throughout the day, as well as capture the most popular

icon - ``Santa Claus''.

WHEN: Friday, Nov. 26, 1999

All day access, camera crew set up beginning at 4:30a.m.

K-B Toys opens at 6:00a.m. (Lines expected to begin forming

at 5:30a.m.)

Mall Hours for Black Friday 9a.m. to 10p.m.

You are invited to spend the whole day with us!

WHERE: Newport Centre Mall

First Level, Center Court (Santa's North Pole)

40 Mall Drive West

Jersey City, New Jersey

           Newport Centre Mall is located at the mouth of the Holland
           Tunnel in New Jersey. Specific directions to Newport Centre
           Mall and parking availability can be faxed upon request.

INTERVIEW OPPORTUNITIES:

Industry Experts

International Council of Shopping Centers John Konarski, Staff VP/Research

Simon Mall Spokespersons

Jim Roberts, Regional Marketing Director for New Jersey - Kurt Ivey, Regional Marketing Director for New York - Carl Reggie, Marketing Director for Newport Centre Mall

Local Retailers

Sears, Ray Goddard, General Manager - Athlete's Foot, Ken March, Store Manager - Quails, Christopher Findlay, Co-Manager - Radio Shack, Store Manager - K-B Toys, Pablo Pepin, Store Manager - Whitehall Jewelers, Dan Ferguson, Store Manager - Plus, 10 other national, regional, and local retailers

Holiday Shoppers

The first shoppers of the 1999 Holiday Season

PHOTO OPPORTUNITIES:

Holiday shoppers lined up to enter K-B Toys at 6am to purchase Pokemon cards & games, Baby Furby, Millennium Princess Barbie and many other hot toys.
Shoppers lined up at cash registers at Radio Shack, K-B Toys, Sears and many more.
Tens of thousands of shoppers walking throughout Newport Centre Mall.
Santa greeting local youth from his North Pole outpost at Newport Centre Mall.

EDITOR NOTE:

In order to help ensure you have the appropriate resources to cover holiday shopping at Newport Centre Mall throughout the day, we will provide you with free lunch, free cellular telephone for on-site use, assistance running cable to prime locations for live remotes and guaranteed parking. We also will be able to provide you with access to thirteen other regional SIMON malls throughout the New York Metropolitan Area.

To use these offerings, as well as gain the necessary passes to park close to the mall, please come to the Holiday Media Check-In located on the First Level in Center Court. Coffee and donuts will be available at the Media Check-In.

Contact:

     Janis Martin-Hughes,
     Newport Centre Mall Media Holiday Hotline
     201/626-2205
     or page Janis at 856/866-3940

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