Wednesday August 25, 7:00 am Eastern Time

### Company Press Release

## Furby is ``Expecting": Furby Babies - Delivery Next Week!

VERNON HILLS, Ill.--(BUSINESS WIRE)--Aug. 25, 1999--Furby will soon have a pint-sized companion to interact and communicate with. Furby Babies, the newest members of the Furby family will be ``delivered'' to Toys R Us - Herald Square in New York City on August 31st. Furby Babies will then roll-out to other retailers nationwide soon after. Furby fans will love to add Furby Babies to their Furby collections.

Furby Babies are cute, petite versions of Furby with their own baby-like colors and personalities. Like their ``parents'', Furby Babies are animatronic plush pets that are able to interact with the environment. Furby Babies have moving eyes, ears and mouths. Furby Babies will be able to communicate and interact with other Furby Babies and grown-up Furbys through the use of infrared technology and will also speak Furbish and English. In fact, Furby Babies will even ``learn'' to speak English faster and have their very own baby Furbish-English phrases and words. Furby Babies are available in six new fur patterns: pink/white/blue, blue/white/pink, peach/white, mint green/white, yellow/orange and solid white. Each of these fur patterns are available in four different eye colors: blue, green, gray and brown.

Furby Babies will have lifelike baby responses like going to sleep right after eating, always wanting to play, needing to be burped after a feeding, rocked to sleep and more! Furby Babies will respond to nurturing play. Furby Babies will have a more playful and juvenile conversation while talking with each other. Suggested retail: $29.99.

Tiger Electronics, Ltd., a division of Hasbro, Inc., is the leading manufacturer of innovative electronic toys and games for the whole family. Tiger's core products and brands include: Furby®, Sports Feel(TM) Games, game.com®.pocket pro(TM) portable video gaming system, Lazer Tag®, Talkboy(TM) sound novelty toys, and a complete line of electronic family games such as Brain Shift®, Brain Warp®, Wheel of Fortune(TM) and Jeopardy!(TM) Tiger is a leader in licensed electronic favorites, featuring such titles as Star Wars®, NASCAR®, WCW/NWO®, Rugrats®, A Bugs Life®, Winnie the Pooh® and many more.

Hasbro (NYSE:HAS - news) is a worldwide leader in the design, manufacture and marketing of toys, games, interactive software, puzzles and infant products. Both internationally and in the U.S., its Playskool® , Kenner®, Tonka®, OddzOn®, Super Soaker®, Milton Bradley®, Parker Brothers®, Tiger(TM), Galoob® and Hasbro Interactive(TM) products, provide children and families with the highest quality and most recognizable toys and games in the world.

Toys ``R'' Us - The world's leading resource on kids, families and fun currently operates 1,473 stores; 705 toy stores in the United States, 439 international toy stores, including franchise stores, 211 Kids ``R'' Us children's clothing stores and 118 Babies ``R'' Us stores. The company also sells merchandise through its Internet site at www.toysrus.com and through mail order catalogs.

Contact:

         TIGER ELECTRONICS, LTD
         Lana Simon/Marc Rosenberg/Paul Christou
         847/913-8100
         www.furby.com

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