Tuesday October 12, 9:01 am Eastern Time

### Company Press Release

## ADVISORY/ ``The Toys Are Back In Town''

### Holiday "Toy Stories" Can Be Completed in One Day at PlayDate '99 Media Showcase: Manufacturers of the Best-Selling Toys and Games Will Be Displaying Their Hottest Products

- (BUSINESS WIRE)--

      WHAT:  Which toys & video games do retailers predict will rule kids'
             wish lists this holiday season? Pokemon? Furby? Star Wars? The
             U.S. Toy and Games Council polled top executives at leading toy
             retailers to compile objective lists of retailer predictions
             for the top-sellers in five categories: toys (overall),
             PC games, video games, toys & games sold online, and toys &
             games sold in specialty stores. The contents of these lists -
             along with the products themselves will be revealed at
             PlayDate '99.

             More than two dozen of the country's leading toy & video game
             companies and retailers are participating in this
             exclusive-for-working-media product showcase. Journalists will
             have the opportunity to try the top toys and video games for
             themselves, interview manufacturer and retailer spokespersons,
             and discuss trends with representatives from selected
             retailers.

      WHO:   Toy and game manufacturers exhibiting their hot products
             include:

         Hasbro               Activision         LucasArts Entertainment
         Mattel               THQ                GT Interactive
         Sega                 Jakks Pacific      Leap Frog
         Nintendo             Eidos              4Kidz Entertainment
         Learning Co.         Zowie              Trendmasters
         ToyMax               Sound Bites        K'nex
         Rumpus Toys          Take Two

             Retailers who contributed to the consumer poll and will be on
             site include:

         Toys `R' Us.com
         Amazon.com Toys & Games
         Etoys
         Kbtoys.com

             Toy Experts Sean McGowan and Jon Salisbury will also be
             available for interviews

      WHEN:  Wednesday, Oct. 13, 8:00 a.m. to 4:00 p.m.: Come discover
             retailers' predictions of the hot holiday-sellers, and see the
             toys on exhibit with costumed characters and surprise product
             launches. Please allow 2-3 hours to complete the showroom tour;
             times for special media events planned by individual companies
             are TBD

      WHERE: The Metropolitan Pavilion
             110 W. 19th St., New York City

  Contact:

           Golin/Harris International (Los Angeles)
           Emily Killmer, 213/623-4200
           ghlatoys@golinharris.com
           Susan Burns, 212/697-9191 (New York)

  Preserved here on Mystic Fortress' server to avoid a bad link in the furture.
  Article is quoted from Yahoo News and is not edited in any way.
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