Tuesday January 25, 5:30 am Eastern Time

### Company Press Release

SOURCE: KBkids.com

## Cupid's Arrows Point to KBkids.com for Valentine's Day Toys Kids Will Love

### Enhanced Website Makes Shopping to Your Heart's Desire Even Faster and Easier

DENVER, Jan. 25 /PRNewswire/ -- KBkids.com (www.kbkids.com), today announced fun and easy ways for giftgivers to warm the hearts of children this Valentine's Day. With updated search capabilities and an enhanced specialty toy section, introduced just in time for the holiday, it's easier than ever for customers to find the right gift for the children in their lives. Now shoppers can search for a toy and then sort the results alphabetically, by best sellers and cost -- a search capability no other online toy retailer offers. Shoppers can check out the new search feature by browsing in KBkids.com's newly expanded Specialty Toys area. Here they can find toys that entertain and educate from new specialty vendors including Madame Alexander, Chicco and Neurosmith.

``Toys are always a popular gift on Valentine's Day because they remind children of the giver all year long,'' said Founder and CEO Srikant Srinivasan. He stressed that despite the busy E-Holiday '99 season, the company didn't pause in its quest to continually exceed customers' expectations by making each shopping experience better than the last.

``We're thrilled that in just five months we're already the number three online toy retailer. We've only just begun our journey to offer our customers the ultimate shopping destination for children's products on the Web. Our latest improvements are very much a show of that continual commitment to our users -- whether they're looking for a special gift for Valentine's Day, a birthday, or a gift to pull out on a rainy day.''

Which Valentine toys are sure to be the hottest? KBkids.com's toy experts searched the site to recommend the top ten toys sure to please:

        KBkids.com's Top Ten Valentine's Day Gifts Ideas:

        1)  White Teddy Precious -- This delightful, huggable 25" bear will become
            an important part of your child's life!  $14.95.
        2)  Valentine's Furby -- A fun electronic pet, anxious to warm your heart
            with lovable conversation this Valentine's Day. $29.95
        3)  Rugrats -- I Think I Like You -- Valentine's cards? Prom dates?
            Weddings?  In this adventure, the Rugrats try to figure out just what
            all the excitement is all about. This video contains a "Be My
            Valentine" special. $9.95
        4)  Little Bear -- A Kiss For You -- Little Bear and friends learn all
            about the magic of kisses! $7.96
        5)  Jewelry Foolery -- Hearts & Pearls -- It's love at first sight!  These
            beautiful beads will let your child create jewelry for their favorite
            friend or valentine, anytime. $9.95
        6)  Stained Glass Painting Activity Kit -- Heart & Geometric -- Learn the
            simple technique of stained glass painting to create colorful window
            clings for your Valentine! $7.95
        7)  Winter Bear Collection -- Dress up your favorite bear in the latest
            fashions to hit any Valentine event. $9.95
        8)  28" Soft N' Cuddly Playful Plush Brown Bear -- This huggable toy was
            made to be your best friend. $14.95
        9)  Groovy Girls Doll -- Get your groove on with the Groovy Girls! This
            funky foursome -- Liza, Lucy, Lupe and Lexi -- have been making new
            friends like crazy ever since their debut. $9.95
        10) Winnie the Pooh -- A Valentine for You -- When Christopher Robin seems
            to have a crush on a girl, Winnie the Pooh and his friends explore the
            Hundred Acre Wood to find the cause of his "mysterious ailment." $9.95

About KBkids.com

KBkids.com (www.kbkids.com) is a joint venture between Consolidated Stores Corporation (NYSE: CNS - news), the operator of more than 1,300 K*B Toys retail stores nationwide, and BrainPlay.com, a major children's product e-tailer. KBkids.com offers an unsurpassed ``clicks-and-mortar'' presence that combines the convenience and selection of online retail with the service and value of in-store retail. With thousands of toys, video games, software, videos and collectibles plus unique, independently written reviews, KBkids.com brings the online children's toy category to a new level of sophistication.

Since launching in July of 1999, KBkids.com has been ranked best overall toy Web site by The Wall Street Journal, number one for customer confidence and overall cost by Gomez Advisors, number one for cost by Forrester Research, and has been named one of the ``Ten Best Online Software Stores of 1999'' by Softletter. KBkids.com has consistently ranked among the top e-commerce companies in revenue growth by NextCard and in traffic by Nielsen/NetRatings. In eMarketer's ratings of online toy stores, KBkids.com achieved a perfect score along with eToys, while Amazon.com was listed as the ``clear runner-up'' to KBkids.com in The Wall Street Journal. KBkids.com has relationships with leading Internet companies such as AOL, Yahoo, Excite, Netscape, Disney, Blue Mountain Arts, GO.com and Netcentives. KBkids.com is located in Denver.

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Article is quoted from Yahoo News and is not edited in any way.
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