Thursday June 29, 7:02 am Eastern Time

### Company Press Release

## Poo-Chi.....Hottest Dog Drives Summer Sales

VERNON HILLS, Ill.--(BUSINESS WIRE)--June 29, 2000--Going to the local toy store this summer is like a visit to the local dog pound. Robotic dogs are clearly this summer's sure bet. Poo-Chi(TM), the Interactive Puppy, by Hasbro, Inc.'s (NYSE:HAS - news) Tiger Electronics, continues to fly off toy shelves.

Poo-Chi is ranked as the no. 1 selling item in the What's Hot survey of tv-promoted toys, conducted by The Toy Book, of retailers and wholesale distributors (June 2000). Poo-Chi, the first affordable mass-market robotic dog to hit retail this year, has been gaining momentum since its launch in April. New and exciting colors will keep already hot summer sales sizzling.

``Since we started tracking Poo-Chi, it has been and continues to be the no. 1 best selling item on our What's Hot list,'' says Jim Silver, publisher of The Toy Book.

``We are more than thrilled with Poo-Chi sales. It is certainly one of our most requested products and is already on track to be one of the top selling products in 2000,'' says David Niggli, chief operating officer of FAO Schwarz.

``While other dogs have hit the market recently, none have the personality of Tiger's Poo-Chi. After seeing Tiger's lineup of companions for Poo-Chi (preliminarily a cat, bird, and more) it is clear that they are the only company looking to build a brand. Poo-Chi is the must have robotic dog this year,'' says Bruce Kirch, senior buyer for e-Toys.

Poo-Chi is a revolutionary robotic canine that fits in the palm of your hand. He sings six different songs, plays games and has an animated head, ears, legs, mouth and tail. Just like a real puppy, Poo-Chi can stand, sit or dance on his tiptoes. He also senses and responds to light, sound and touch. Poo-Chi communicates and interacts with other Poo-Chi pals. For example, if two Poo-Chi's like each other, they will sing a duet. If not, they will growl at one another.

Because this techno pup is so lifelike, he needs extra love and plenty of food, so don't forget to feed him his special bone! The more he is cared for, the happier he will be. Poo-Chi uses advanced bio-rhythmic technology to create realistic emotional responses that adapt and change as he is played with. His big expressive LED eyes let owners know whether he's happy (eyes turn to hearts), or sad (half moon), -- or just that he loves you.

Tiger Electronics, manufacturer of Furby® and Sega Toys have co-produced Poo-Chi. Tiger will distribute the toy around the world, except Japan and Korea. Approximate retail: $30.00; Ages 4 & up.

Tiger Electronics, Ltd., a division of Hasbro, Inc. leads the industry in technology-driven entertainment and lifestyle products for the whole family. Tiger's core brands, products and licensed properties include: Furby®, Talkboy(TM), Hitclips(TM), Yahoo!, e-Fortunes(TM), No Limits Games(TM), Who Wants To Be A Millionaire(TM), Wheel of Fortune(TM), Jeopardy!(TM), Star Wars®, NASCAR®, WCW/NWO®, Winnie the Pooh®, Franklin the Turtle(TM)and many more.

Hasbro (NYSE:HAS - news) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, KENNER, TONKA, ODDZON, SUPER SOAKER, MILTON BRADLEY, PARKER BROTHERS, TIGER, HASBRO INTERACTIVE, MICROPROSE, GALOOB and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

Interviews/Transparencies Available

Contact:

         Tiger Electronics, Ltd.
         Marc Rosenberg/Lana Simon/Rachel Shelton
         847/913-8100

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