Friday January 21, 9:02 am Eastern Time

### Company Press Release

## Tiger Unleashes Poo-Chi the Interactive Puppy at the International Toy Fair....Smart Dog to Hit Shelves in May

VERNON HILLS, Ill.--(BUSINESS WIRE)--Jan. 21, 2000--Hasbro Inc.'s (NYSE:HAS - news) Tiger Electronics will be introducing a line of interactive pets and characters at the upcoming International Toy Fair in New York City. Poo-Chi(TM) the Interactive Puppy will be the first mass market dog to hit retail this year, coming to shelves in May, approximate retail: $30.00.

Poo-Chi(TM) barks, sings, has an animated head, ears and mouth and can stand, sit or dance on his tiptoes! Poo-Chi(TM) can sense light, sound and your special touch! Poo-Chi(TM) needs food just like a real puppy, so don't forget to feed him his special bone!

Because he's just so lifelike, Poo-Chi(TM) needs love. The more you care for Poo-Chi(TM), the happier he will be. Poo-Chi(TM) uses advanced bio-rhythmic technology to create realistic emotional responses that adapt and change as you play with him. His big expressive eyes will melt your heart whether he's telling you he's happy, sad, or just that he loves you. Poo-Chi(TM) will be able to interact with other Poo-Chi puppies, too. Poo-Chi(TM) will be available in a variety of colors.

Tiger Electronics and Sega have co-produced Poo-Chi(TM). Tiger will distribute around the world, except Japan.

``Poo-Chi will be the pet that all kids will be asking for,'' says Roger Shiffman, president of Tiger Electronics.

Tiger Electronics, Ltd., a division of Hasbro, Inc., is the leading manufacturer of innovative electronic products for the whole family. Tiger's core products and brands include: Furby®, Sports Feel(TM) Games, game.com®.pocket pro(TM) portable video gaming system, Lazer Tag®, Talkboy(TM) sound novelty products, and a complete line of electronic family games such as Brain Shift®, Brain Warp®, Wheel of Fortune(TM) and Jeopardy!(TM) Tiger is a leader in licensed electronic favorites, featuring such titles as Star Wars®, NASCAR®, WCW/NWO®, Rugrats®, A Bugs Life®, Winnie the Pooh® and many more.

Hasbro (NYSE:HAS - news) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, KENNER, TONKA, ODDZON, SUPER SOAKER, MILTON BRADLEY, PARKER BROTHERS, TIGER, HASBRO INTERACTIVE, MICROPROSE, GALOOB and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

Interviews Available

Contact:

         Tiger Electronics. Ltd.
         Marc Rosenberg/Lana Simon/Rachel Johnson, 847/913-8100

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